About Gravitate PR

Gravitate PR is founded by Lisette Paras, a communications strategist with over 20 years of experience advising high-growth companies through transformation, expansion, and pivotal business milestones.

After building and leading an award-winning marketing communications agency for eight years, Lisette now partners more directly with founders and executive teams as a fractional communications leader, bringing senior-level clarity, narrative alignment, and strategic oversight to defining moments.

LISETTE PROVIDES

Strategic Communications Frameworks
Aligned to business objectives and market positioning

Narrative & Executive Positioning
Company and leadership stories that drive credibility and influence

Reputation & Stakeholder Strategy
Guidance during rapid scale, change, and sensitive moments

Capital & Expansion Milestones
Funding rounds, IPO visibility, market entry, and strategic pivots

Integrated PR & Market Visibility
Media, analyst, and influencer engagement that solidifies credibility and market authority

MEET THE GRAVI-TEAM

These are the passionate people who are ready to drive your business forward to the next level. We are always looking for talented and ambitious communications experts to join our fast-growing team.

Lisette Paras

President

Amanda Shareghi

Vice President

Wynton Yu

Senior Account Executive

Siddharth Nigam

Senior Account Executive

Bryanna Walley

Senior Account Executive

Michael Terry Caraher

Account Executive

Dominique Mihaljevic

Account Coordinator

Michael Glass

Finance & Operations

Sheila

Collections Specialist

Lisette has advised companies from early-stage startups, pre-IPO scaleups, and Fortune 100 multinationals, in a career that has spanned Asia Pacific and the US. Her approach combines strategic counsel with hands-on, results-focused execution, ensuring communications not only tells the story, but advances meaningful business outcomes.

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RECENT AWARDS & RECOGNITION

We pride ourselves on the quality of our work and of our people behind that output. Here are the most recent awards and recognition by our industry partners.

The team was awarded the 2022 Bronze Award for Best Business to Business Campaign and Best Use of Research - Business/Consumer for "Hired: Salaries Amid the Great Resignation"

Gravitate PR's President, Lisette Paras, was selected as an honoree in the 2022 Top Women Awards presented by PR NEWS in the entrepreneur category. This recognizes supportive, innovative, inspiring women making an impact on their organization, whether that's leading the brand out of a crisis, breaking into new markets, engaging new audiences, or mentoring their colleagues.