Bryanna Walley

Account Executive

Bryanna Walley works with clients in areas including computer vision/artificial intelligence, martech and HR tech. In her role, Bryanna is responsible for identifying editorial opportunities, drafting content across earned, owned and shared media, and executing the PR program.

Previously, Bryanna worked at a Bay Area technology PR agency, where she supported the media relations efforts, content creation and research initiatives for clients including Dropbox, Credit Karma and Binti.

She recently completed a certification in content marketing from HubSpot and is a graduate of Penn State University, where she earned a Bachelor of Arts degree in Journalism.

How did you get into PR?

I got started in journalism because I was always drawn towards writing, but I didn’t like the news and reporting aspects of the field. I ended up switching to PR when I took an internship after graduating, which I really enjoyed and saw greater potential as a career path. I remember the first PR job I applied for emphasized “storytelling”, I’ve always thought of myself as a storyteller and I found that I enjoyed telling the stories of companies and businesses from different stages as startups to establish industry leaders. Showcasing what they do best, why these companies were founded, and how far they come was very interesting to me.

What type of technology excites you the most?

Hmm that’s a good question! I think any tech that just builds upon an old idea and creates something completely new. For example yesterday I was thinking about how I’ve lived through listening to music via a cassette tape > cd player > mp3 player > iPod > iPhone (now with AirPods). I was wondering what the next possible innovation could even be, or how they can possibly even innovate from that!

Favorite hobbies or activities?

Recently I’ve been doing a lot more creative writing and I’ve taken the extra time from not having a commute to write a few fictional stories (I loved writing realistic contemporary fiction). I also used to take contemporary dances courses in San Francisco before everything was shut down, but I’m looking forward to getting back into it.

Favorite movie or book?

I really like the Divergent series

Favorite food?

Seafood, especially in Italian food and sushi.

Top destination you'd like to travel to?

I went to Italy before, but I didn’t get the full experience since I wasn’t old enough to enjoy everything (I really want to try Italian wine tasting) so I would like to go back again.

Fun fact most people don't know about you?

I really like playing the Sims series, especially Sims 2 despite it being older (it had more features than the newer ones). I used to make video stories through the in-game characters and practiced video editing when I was younger.