Lisette Paras is the president & founder of Gravitate PR, a public relations firm that specializes in B2B and B2C technology assignments. Lisette has extensive experience in both in-house and PR agencies, working with brands such as Intel, WalkMe, Proofpoint (IPO), Rocket Fuel (IPO), Yammer (acquired by Microsoft), EDITED, Strivr and many others. She particularly enjoys working with global brands or those primed for their next stage of growth, and has worked on dozens of M&A/IPOs in her career.
Prior to founding Gravitate PR, she worked at a HR tech company, where she built the brand/PR program from the ground up (including messaging, media/analyst relations, customer stories, events, awards, social/digital and content marketing). Lisette has worked with a range of startups, pre-IPO and global multinationals in the U.S. and in Asia Pacific. She started her career in Australia, and her work with telecommunications provider, Telstra, for its “Telstra Productivity Indicator” campaign resulted in more than six industry and PR awards, including “Best Brand” at the World Communications Awards.