Know the ins and outs of speaking to the press
Describe yourself in a clear, compelling and consistent way
Develop an approach that maps back to your goals
Build the brand profile and thought leadership of your key spokespeople
Set the tone ahead of, during and beyond this milestone financial event
Proactive and reactive efforts to build and maintain journalist relationships
Initiate vendor briefings and interactions to get you to the top of the quadrant
Engage with bloggers and influencers who matter on LinkedIn, Twitter and other channels
Employ the voice of your customers to tell your story
Solidify your authority and expertise among competitors and in your industry
Produce contagious collateral – from press releases, bylines, blogs and other materials
Drive attendance and buzz around your event, considering hot themes, speakers and venues
Protect and defend your brand against any challenges to its reputation
Promote your brand and leadership on stage
Accolades among your peers and the industry to highlight your leadership among the pack
Convey your story in a way that transcends borders and understands cultural nuances