Gravitate partnered with Hired to identify the types of data to analyze, which would form the basis of the report. Gravitate developed the messaging and report draft, which then formed the basis for an integrated marketing communications program (including earned, owned, shared media, webinars, and eBooks).
Gravitate also conducted highly-targeted media outreach to amplify visibility about the report leading up to and post-launch.
Gravitate secured four media interviews and 13 pieces of coverage across top tier business, tech & industry trades.
Hired generated almost 12,000 downloads of the report from its website, 74 MQLs, over 230 registrations to its corresponding webinar and hundreds of candidate reactivations on the Hired platform within the first few weeks following the launch.