Gravitate PR yesterday was the recipient of two public relations awards from Bulldog Reporter. The Bulldog PR Awards program, conducted annually, recognizes remarkable communications campaigns and impressive individual and public relations agency contributions to the industry.
Gravitate’s award focused on its work with client Hired (previously Vettery). Hired provides unbiased insights, DEI tools, skills assessments and dedicated customer success managers to be the most efficient way to fill tech and sales roles today, working with over 10,000 companies worldwide to match them to thousands of qualified candidates. Hired’s platform possesses unique, proprietary data that can help deliver interesting and insights on the state of the hiring market.
Gravitate PR worked with Hired to release a report, titled “Hiring in the Great Resignation: 2021 State of Tech Salaries.” This report - one of several marquee reports that we launch annually - highlighted how, since the pandemic and the “Great Resignation,” compensation, benefit preferences, and remote work trends have evolved.
Our goals were to position Hired as a thought leader in tech hiring, build upon Hired’s messaging/point-of-view around employers needing to revamp their recruiting and hiring strategy, while reframing staffing challenges as opportunities for change, and drive a set of compelling narratives to conduct an integrated marketing communications and support lead generation efforts, using Hired’s data as the centerpiece.
Gravitate embarked on a multi-faceted, integrated marketing communications approach, which included deep data analysis, messaging development, content creation (report and corresponding PR assets such as a press release), and highly-targeted and customized media relations spanning business, tech, HR and local media audiences. We worked closely with Hired to ensure all marketing communications assets would be unveiled simultaneously (across earned, owned, social channels), driving back to a dedicated landing page to boost website traffic and report downloads.
Gravitate secured 10 media briefings, with over 30 unique articles in top tier publications including in Axios, Bloomberg, The Boston Globe, CIO Dive, Crain’s Chicago, Crain’s New York, Forbes, San Francisco Business Times, TechRepublic, ZDNet, and many others. Within the first month the news release, media coverage and report generated an impressive number of views, leading to significant downloads and marketing qualified leads. Ultimately, the success of the report and the breadth of impressive results demonstrated a highly concerted and effective strategy to support Hired’s brand awareness, thought leadership and lead gen/sales goals.
In a press release from Bulldog Reporter, Christopher Elliott, award-winning journalist, author, consumer advocate and long-time Bulldog Awards judge commented, "This year's entries were the most impressive I've ever seen. They showed PR pros at their best-helping clients overcome seemingly impossible business challenges, navigating the treacherous waters of an unpredictable pandemic, or offering to assist the neediest in society. It's a defining moment for the industry. I'm honored to be a part of it."
The Bulldog Awards offer a unique, industry-specific evaluation process by being the only PR awards program judged exclusively by journalists.
This is the first PR award that Gravitate PR has ever applied for (common to our industry, we’ve prioritized our branding/marketing communications work for the brands we partner with, and not our own branding/recognition efforts)! We are humbled by this industry honor and recognition of this successful campaign. Another example of our work with Hired can be viewed in this case study, and other case studies can be found here.
If you are interested in learning more about Gravitate and how we can partner with you on a strategic, creative and integrated marketing communications program, contact us.