Case Study: Strivr

Building the immersive learning category

Strivr offers an end-to-end immersive learning platform using virtual reality headsets. Strivr places employees into life-like scenarios to train for on-the-job situations, soft skills, emergencies and more. In the past, the company had experienced little to no coverage, and was looking to uplevel their expertise in the “immersive learning” category.

Objectives

Establish “Immersive Learning” as a category and raise executive profile for CEO and other subject matter experts
Educate enterprises and consumers on VR training by highlighting innovative customer use cases
Contribute editorial pieces to HR trade publications to demonstrate expertise and thought leadership

Strategy

Gravitate worked closely with Strivr to develop a cadence of compelling customer stories, while simultaneously developing a thought leadership program on L&D and the future of work.

Results

Within a year, Gravitate secured tier one business coverage in publications including the Wall Street Journal, Bloomberg, Fortune, CNBC, USA Today, Forbes and others, while simultaneously developing a robust cadence of contributed thought leadership articles to HR industry trade publications.

Gravitate PR has consistently met and exceeded Strivr’s OKRs tied back to the company’s broader marketing and business goals.

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July 29, 2021

Case Study: EDITED

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