Case Study: EDITED

The retail industry expert

EDITED is a retail analytics company using machine learning, analytics, and image/text recognition to provide brands and retailers with real-time insights to increase sales and margins.

Objectives

Position EDITED as a retail industry expert
Launch the EDITED brand in the U.S. market
Raise awareness of EDITED’s tech innovations to help boost brand equity with investors, customers/prospects and potential employees
Drive brand profile across business, industry and fashion retail audiences

Strategy

Tapping into EDITED’s real-time analytics, Gravitate’s PR strategy was to identify key trends and issues to drive the news cycle and boost business, technology and executive visibility. Gravitate did not rely on press releases or customers – rather, it focused on both profile opportunities for EDITED and positioning it as a go-to resource for providing insights into retail challenges, opportunities and trends.

Results

Gravitate led an aggressive PR program focusing on both B2B and B2C audiences. A mixture of proactive pitches, contributed articles and data-based storylines resulted in over 220 articles in 2017 alone, with coverage secured in Fortune, Bloomberg, Quartz, Washington Post, Fast Company and many others.

PR activity has become the top source of inbound web traffic for EDITED.

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