When Facebook rebranded to Meta in late 2021 and declared the metaverse the future of the internet, media and investor attention surged overnight. For Strivr, already a leader in enterprise VR, the moment created a rare strategic opening.
The Opportunity
The metaverse conversation was speculative and consumer-focused. But Strivr had credibility, enterprise traction, and real-world use cases, and needed to define its role before the narrative was claimed by others. The objective was to position Strivr as the practical bridge between today’s enterprise needs and tomorrow’s metaverse vision.
