Case Study: WalkMe

Unveiling the latest tech “unicorn”
walkme logo
Over 2,000 organizations using WalkMe’s platform to improve the user experience. In late 2018, WalkMe reached “unicorn” status - achieving a valuation of over $1 billion following its Series F funding.

Objectives

  • Reinforce WalkMe’s position as the pioneer of the Digital Adoption Platform
  • Reinforce WalkMe’s hyper-growth worldwide
  • Highlight WalkMe’s importance to key C-Suite topics - including digital transformation, automation and more

Strategy

Rather than focus on WalkMe’s “unicorn” status, Gravitate PR centered the key messages on the uniqueness of WalkMe’s platform and how that led to the company’s hyper-growth.

When WalkMe secured a top-up to its Series F round less than two months later, Gravitate secured more coverage (rare in top-up rounds) by emphasizing WalkMe’s ability to transcend geographies to succeed in APAC.

Results

WalkMe’s two-pronged announcement generated 55 media placements (with over 1.6 billion gross impressions) in publications including TechCrunch, VentureBeat, Fortune and Forbes. Additional opportunities were also secured focusing on the company’s role in transforming the enterprise.

In June of 2021, WalkMe completed a successful IPO with a valuation over $2 billion.

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