When WalkMe first entered the market, it had minimal brand visibility and was publicly compared to Microsoft’s “Clippy.” The company wasn’t just under-recognized: it was misunderstood.
WalkMe’s ambition was simple: to define and lead an entirely new software category, called the Digital Adoption Platform (DAP).
Digital transformation was accelerating globally, yet enterprise conversations focused on deployment, not adoption. Reframing adoption as a board-level business priority created an opening to shift WalkMe from a feature-driven tool to a mission-critical platform.
Led the development of a narrative architecture that: