Five basic tips for influencer marketing success
The proliferation of social media, the flood of emails in our inbox each day, and the fact that PR pros now outnumber journalists in the U.S. by a 5 to...
30 December, 2017
The Scoop
The strategic role of communications during an M&A
It’s been a mega technology mergers and acquisitions (M&As) bingefest in the last month. Microsoft acquired LinkedIn for $26.2 billion. Last week, Yahoo sold to Verizon for $4.8 billion while Oracle acquired NetSuite for $9.3 billion....
20 November, 2017
Going beyond share of voice: Measuring public relations efforts
Compared to advertising and marketing, public relations has traditionally been more difficult to measure. While advertising and marketing have been awash in quantifiable measures such as CTR (click through rate),...
30 October, 2017
Seven avoidable reasons clients fire PR agencies
After spending more than a decade in public relations working at large global agencies, boutique firms and in-house - I’ve had the privilege of partnering with clients of all sizes...
20 October, 2017
Preparing for an IPO: What PR pros need to know
2016 was a slow year for companies going public. Stock market volatility, political uncertainty and disconnects in private-public valuations have resulted in a lukewarm initial public offering (IPO) market, down...
03 October, 2017
Dissecting Apple’s event: A few PR takeaways
Over the years, Apple has built up its allure as a company that has been able to generate its own news cycle weeks ahead of its event. While there are...
01 October, 2017
Introducing Gravitate PR
Gravitate PR is a public relations agency that partners with business-to-business (B2B) companies to help them achieve their goals. Whether the company is an exciting new startup, a mid-sized firm...
26 September, 2017