The Scoop

GraviGreat Awards: Carley Fowler

Introducing the #GraviGreat series! At Gravitate we are lucky to have an amazing team who are dedicated to their PR craft and bring a wide diversity of strengths (and interests)...

04 February, 2020

Great Power, Great Responsibility: Venture Capital in a “Winner Takes All” World

Venture capital is set to reach $100 billion of investment for this year alone. With the power to decide which startups will become the next “unicorn”, venture capitalists (VCs) are...

09 October, 2019

The Future of Your Social Feed and What it Means for Marketers

Last week, Sen. Josh Hawley revealed the Social Media Addiction Reduction Technology Act (or SMART) in an effort to reduce our addiction to endless scrolling on social media....

07 August, 2019

Gravitate PR Expands with New East Coast Office

After almost three years in business, we reached our newest milestone last week - the official launch of our new office in New York City! We’re absolutely thrilled that we...

14 May, 2019

Cybersecurity – A Media Perspective

Cybersecurity is a burning issue in 2019, especially among media. From a niche hushed topic, it has definitely crawled its way to become a common trend in the current age....

23 March, 2019

Mastering Your First CES

Before attending my first CES, the real question was, could I even be prepared for everything I was seeing?...

12 February, 2019

Looking Beyond Silicon Valley: Lessons on Diversity & Inclusion

A few weeks ago, I attended INFORUM’s event “Beyond Bro Culture: Tech’s New Leadership Lens,” where a panel of top technology executives discussed how to build the next wave of...

17 December, 2018

Communicating the Next Frontier of Artificial Intelligence

As 2018 draws to a close, the tech world is lighting up with predictions for the coming year. Buzzy trends like mobility, automation, and health tech get even buzzier as...

10 December, 2018

PR: Facts vs. Myths

Public relations is a very misunderstood profession. Since I declared it as a major, I heard conflicting speculation from the media and relatives alike about whether it is dying, growing...

05 September, 2018

The Winners of Social Media, According to a Gen Zer

It is going to take some strong mastery of the internet to maintain brand loyalty from a generation that spends about 10 hours online every day. Gen Z is 59...

29 August, 2018