The Scoop

Before attending my first CES, the real question was, could I even be prepared for everything I was seeing?...

Public relations is a very misunderstood profession. Since I declared it as a major, I heard conflicting speculation from the media and relatives alike about whether it is dying, growing...

Companies have increasingly felt pressure from younger consumers to take a stance on hot topics. Millennials and Gen Zers have been shown to support brands whose values align with theirs...

For college students aspiring to be PR professionals, internships are vital for getting hands-on experience and connecting with professionals in the industry. Recently, I’ve had the chance to intern at...

New York, Paris, London and Milan have all wrapped up their winter/fall Fashion Weeks, and the next round of shows will be for Spring/Summer collections later this year. While fashion...

A client recently commented to me that the real value of a PR professional is his or her ability to generate results in lieu of hard news, and I couldn’t...

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