THE SCOOP

A few weeks ago, I attended INFORUM’s event “Beyond Bro Culture: Tech’s New Leadership Lens,” where a panel of top technology executives discussed how to build the next wave of

As 2018 draws to a close, the tech world is lighting up with predictions for the coming year. Buzzy trends like mobility, automation, and health tech get even buzzier as

Public relations is a very misunderstood profession. Since I declared it as a major, I heard conflicting speculation from the media and relatives alike about whether it is dying, growing

It is going to take some strong mastery of the internet to maintain brand loyalty from a generation that spends about 10 hours online every day. Gen Z is 59 percent more likely

Companies have increasingly felt pressure from younger consumers to take a stance on hot topics. Millennials and Gen Zers have been shown to support brands whose values align with theirs

For college students aspiring to be PR professionals, internships are vital for getting hands-on experience and connecting with professionals in the industry.

New York, Paris, London and Milan have all wrapped up their winter/fall Fashion Weeks, and the next round of shows will be for Spring/Summer collections later this year. While fashion

As social media continues to grow into an integral aspect of many of our lives, there’s no denying the powerful impact influencer marketing is having on consumer behavior and brand

A client recently commented to me that the real value of a PR professional is his or her ability to generate results in lieu of hard news, and I couldn’t

The proliferation of social media, the flood of emails in our inbox each day, and the fact that PR pros now outnumber journalists in the U.S. by a 5 to