THE SCOOP

by Gravitate PR 
Giving you all the latest news on all things in the tech communications world, along with updates on our business, team spotlights, and everything else worth sharing. 
Politically Correct Days are Over for Brands

Companies have increasingly felt pressure from younger consumers to take a stance on hot topics. Millennials and Gen Zers have been shown to support brands whose values align with theirs

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Five Things I Learned as a PR Intern

For college students aspiring to be PR professionals, internships are vital for getting hands-on experience and connecting with professionals in the industry.

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Is Social Media Killing Fashion Week?

New York, Paris, London and Milan have all wrapped up their winter/fall Fashion Weeks, and the next round of shows will be for Spring/Summer collections later this year. While fashion

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How the Latest Facebook Updates Affect Influencer Marketing

As social media continues to grow into an integral aspect of many of our lives, there’s no denying the powerful impact influencer marketing is having on consumer behavior and brand

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How to Hijack the News

A client recently commented to me that the real value of a PR professional is his or her ability to generate results in lieu of hard news, and I couldn’t

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Five Basic Tips for Influencer Marketing Success

The proliferation of social media, the flood of emails in our inbox each day, and the fact that PR pros now outnumber journalists in the U.S. by a 5 to

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The Strategic Role of Communication During an M&A

It’s been a mega technology mergers and acquisitions (M&As) bingefest in the last month. Microsoft acquired LinkedIn for $26.2 billion. Last week, Yahoo sold to Verizon

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Going Beyond Share of Voice: Measuring Public Relations Efforts

Compared to advertising and marketing, public relations has traditionally been more difficult to measure. While advertising and marketing have been awash in quantifiable measures such as CTR

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Five Avoidable Reasons Clients Fire PR Agencies

After spending more than a decade in public relations working at large global agencies, boutique firms and in-house – I’ve had the privilege of partnering with clients of all sizes and dynamics – and also being a client myself.

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Preparing for an IPO: What PR Pros Need to Know

2016 was a slow year for companies going public. Stock market volatility, political uncertainty and disconnects in private-public valuations have resulted in a lukewarm initial public offering (IPO) market, down

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