As social media continues to grow into an integral aspect of many of our lives, there’s no denying the powerful impact influencer marketing is having on consumer behavior and brand...
A client recently commented to me that the real value of a PR professional is his or her ability to generate results in lieu of hard news, and I couldn’t...
The proliferation of social media, the flood of emails in our inbox each day, and the fact that PR pros now outnumber journalists in the U.S. by a 5 to...
It’s been a mega technology mergers and acquisitions (M&As) bingefest in the last month. Microsoft acquired LinkedIn for $26.2 billion. Last week, Yahoo sold to Verizon for $4.8 billion while Oracle acquired NetSuite for $9.3 billion....
Compared to advertising and marketing, public relations has traditionally been more difficult to measure. While advertising and marketing have been awash in quantifiable measures such as CTR (click through rate),...
After spending more than a decade in public relations working at large global agencies, boutique firms and in-house - I’ve had the privilege of partnering with clients of all sizes...
2016 was a slow year for companies going public. Stock market volatility, political uncertainty and disconnects in private-public valuations have resulted in a lukewarm initial public offering (IPO) market, down...
Over the years, Apple has built up its allure as a company that has been able to generate its own news cycle weeks ahead of its event. While there are...
My first job after graduating from university was at a boutique public relations agency called Bird & Hill that had a number of business-to-business (B2B) technology clients in Australia. Based...
Gravitate PR is a public relations agency that partners with business-to-business (B2B) companies to help them achieve their goals. Whether the company is an exciting new startup, a mid-sized firm...