The Scoop

Black Lives Matter: Supporting Our Community

Black lives matter. The racially-charged events over the last few weeks have alarmed, saddened and deeply affected us....

03 June, 2020

Don’t just craft your success stories, get comfortable talking about failures

Business owners spend a lot of time telling the story of how they built the brand, what sparked their idea to start the company and interesting anecdotes and customer testimonials....

22 May, 2020

How PR agencies around the world are handling the coronavirus (Part 2) EMEA

Earlier this week, we posted a blog about how two of our PR agency counterparts in the Asia Pacific region have come to grips with the COVID-19 pandemic - specifically...

14 May, 2020

How PR agencies around the world are handling the coronavirus (APAC)

As COVID-19 has gripped the world, we were curious about how it’s affected our regional PR agency counterparts, starting with the Asia Pacific region....

12 May, 2020

How to avoid the “rainbow washing” trap and support the LGBTQ+ community

Every company has a voice and more organizations are choosing to use it to amplify some version of brand activism....

17 April, 2020

Senior marketing execs share advice amid the coronavirus pandemic (Part 2)

This week, we are sharing insights from the same execs on the advice they would give to their peers on how to approach marketing programs amid the COVID-19 crisis. ...

13 April, 2020

GraviGreat Awards: It’s a tie!

In March we experienced a GraviGreat first: TWO WINNERS!!! So we are profiling Wynton Yu and Kayla Quock!...

10 April, 2020

Senior marketing execs share advice amid the coronavirus pandemic (Part 1) 

As brands navigate their strategies and programs during COVID-19 as best as they can, Gravitate PR asked a number of savvy, senior and seasoned marketing executives for their thoughts on...

09 April, 2020

Public relations during the coronavirus

The turn of the decade has introduced new words and phrases into our daily conversations. Coronavirus...

18 March, 2020

GraviGreat Awards: Heather Sliwinski

Welcome back to our #GraviGreat series! At Gravitate we are lucky to have an amazing team who are dedicated to their PR craft and bring a wide diversity of strengths...

06 March, 2020