PR: Facts vs. Myths
Public relations is a very misunderstood profession. Since I declared it as a major, I heard conflicting speculation from the media and relatives alike about whether it is dying, growing...
05 September, 2018
The Scoop
The Winners of Social Media, According to a Gen Zer
It is going to take some strong mastery of the internet to maintain brand loyalty from a generation that spends about 10 hours online every day. Gen Z is 59...
29 August, 2018
Politically Correct Days are Over for Brands
Companies have increasingly felt pressure from younger consumers to take a stance on hot topics. Millennials and Gen Zers have been shown to support brands whose values align with theirs...
13 July, 2018
Five Things I Learned as a PR Intern
For college students aspiring to be PR professionals, internships are vital for getting hands-on experience and connecting with professionals in the industry. Recently, I’ve had the chance to intern at...
04 June, 2018
Is Social Media Killing Fashion Week?
New York, Paris, London and Milan have all wrapped up their winter/fall Fashion Weeks, and the next round of shows will be for Spring/Summer collections later this year. While fashion...
16 May, 2018
How the Latest Facebook Updates Affect Influencer Marketing
As social media continues to grow into an integral aspect of many of our lives, there’s no denying the powerful impact influencer marketing is having on consumer behavior and brand...
20 April, 2018
How to hijack the news
A client recently commented to me that the real value of a PR professional is his or her ability to generate results in lieu of hard news, and I couldn’t...
30 January, 2018
Five basic tips for influencer marketing success
The proliferation of social media, the flood of emails in our inbox each day, and the fact that PR pros now outnumber journalists in the U.S. by a 5 to...
30 December, 2017
The strategic role of communications during an M&A
It’s been a mega technology mergers and acquisitions (M&As) bingefest in the last month. Microsoft acquired LinkedIn for $26.2 billion. Last week, Yahoo sold to Verizon for $4.8 billion while Oracle acquired NetSuite for $9.3 billion....
20 November, 2017
Going beyond share of voice: Measuring public relations efforts
Compared to advertising and marketing, public relations has traditionally been more difficult to measure. While advertising and marketing have been awash in quantifiable measures such as CTR (click through rate),...
30 October, 2017