Is Social Media Killing Fashion Week?
New York, Paris, London and Milan have all wrapped up their winter/fall Fashion Weeks, and the next round of shows will be for Spring/Summer collections later this year. While fashion...
16 May, 2018
The Scoop
How the Latest Facebook Updates Affect Influencer Marketing
As social media continues to grow into an integral aspect of many of our lives, there’s no denying the powerful impact influencer marketing is having on consumer behavior and brand...
20 April, 2018
How to hijack the news
A client recently commented to me that the real value of a PR professional is his or her ability to generate results in lieu of hard news, and I couldn’t...
30 January, 2018
Five basic tips for influencer marketing success
The proliferation of social media, the flood of emails in our inbox each day, and the fact that PR pros now outnumber journalists in the U.S. by a 5 to...
30 December, 2017
The strategic role of communications during an M&A
It’s been a mega technology mergers and acquisitions (M&As) bingefest in the last month. Microsoft acquired LinkedIn for $26.2 billion. Last week, Yahoo sold to Verizon for $4.8 billion while Oracle acquired NetSuite for $9.3 billion....
20 November, 2017
Going beyond share of voice: Measuring public relations efforts
Compared to advertising and marketing, public relations has traditionally been more difficult to measure. While advertising and marketing have been awash in quantifiable measures such as CTR (click through rate),...
30 October, 2017
Seven avoidable reasons clients fire PR agencies
After spending more than a decade in public relations working at large global agencies, boutique firms and in-house - I’ve had the privilege of partnering with clients of all sizes...
20 October, 2017
Preparing for an IPO: What PR pros need to know
2016 was a slow year for companies going public. Stock market volatility, political uncertainty and disconnects in private-public valuations have resulted in a lukewarm initial public offering (IPO) market, down...
03 October, 2017
Dissecting Apple’s event: A few PR takeaways
Over the years, Apple has built up its allure as a company that has been able to generate its own news cycle weeks ahead of its event. While there are...
01 October, 2017
Here’s what led to me starting Gravitate PR
My first job after graduating from university was at a boutique public relations agency called Bird & Hill that had a number of business-to-business (B2B) technology clients in Australia. Based...
29 September, 2017