THE SCOOP

by Gravitate PR 
Giving you all the latest news on all things in the tech communications world, along with updates on our business, team spotlights, and everything else worth sharing. 
A 5-Step Guide to Pitching Like a PR Pro

What makes the perfect pitch? This question continues to puzzle the minds of many PR professionals throughout their careers, because unlike other art forms pitching isn’t a one-size-fits-all approach. And thank goodness it isn’t! If there was a simple x + y equation we could plug in to guarantee a 100% open email rate on all of our pitches, we’d be out of our jobs.

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Gravitate PR Adds to its Team, Continues Expansion Into New Industries

Gravitate PR, an award-winning marketing and public relations firm dedicated to transforming high-growth technology companies into category leaders, has today announced that the addition of Rob Pursell, a public relations and brand marketing veteran, to its leadership team, as it continues to expand its work across industries. Pursell joins the agency after a decade spent […]

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Gravitate PR Wins Twice in 2022 Bulldog PR Awards

Gravitate PR yesterday was the recipient of two public relations awards from Bulldog Reporter. The Bulldog PR Awards program, conducted annually, recognizes remarkable communications campaigns and impressive individual and public relations agency contributions to the industry.

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How to Write Compelling Bylines

Whether you call them bylines, guest columns, contributed articles, opinion pieces, op-eds, these all refer to writing articles on behalf of an executive, typically for a publication

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Five Critical Steps for A Successful Funding Announcement

In the last year alone, the number of companies that have secured funding rounds have skyrocketed. According to business analytics firm CB Insights, as of February 2022, the number of “unicorns” (i.e. those with valuations of over $1 billion) reached over 1,000 companies.

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Tips & Takeaways from Gravitate’s Team Kickoff

As a marketing communications team that works with high-growth technology brands, it’s easy to be swept up in the day-to-day busyness of what’s on our immediate to-do list. But the last couple of years have certainly been difficult to get together in-person (hello, COVID and all of its variants) - and as the pandemic has […]

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PR Career Paths: A Conversation with Kim Bardakian, Sr. Director, Partnerships at The Kapor Center

At Gravitate, we’ve always humbly sought out the experiences and insights from a variety of communicators and industry professionals. As an agency that places a strong emphasis on diversity & inclusion, a number of us have been proud participants in Bay Area Storytellers of Color (BASC), which is a diverse network of media & PR […]

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Getting to Know the Entrepreneur that Propels Gravitate PR: An Interview with Lisette Paras

Every year, August 21 marks World Entrepreneurs’ Day. The purpose of the World Entrepreneurs’ Day is to create awareness for entrepreneurship, innovation and leadership throughout the world

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Celebrating One Year at Gravitate PR

This month marks my one year anniversary at Gravitate PR and what a journey it has been..

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How to Start a Brand Podcast - A Slack Conversation

Gravitate VP Heather Sliwinski sat down with Evy Lyons, VP of marketing at Traackr, to find out how to start a brand podcast

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