The Scoop

Public relations is a very misunderstood profession. Since I declared it as a major, I heard conflicting speculation from the media and relatives alike about whether it is dying, growing...

Companies have increasingly felt pressure from younger consumers to take a stance on hot topics. Millennials and Gen Zers have been shown to support brands whose values align with theirs...

For college students aspiring to be PR professionals, internships are vital for getting hands-on experience and connecting with professionals in the industry. Recently, I’ve had the chance to intern at...

New York, Paris, London and Milan have all wrapped up their winter/fall Fashion Weeks, and the next round of shows will be for Spring/Summer collections later this year. While fashion...

A client recently commented to me that the real value of a PR professional is his or her ability to generate results in lieu of hard news, and I couldn’t...

It’s been a mega technology mergers and acquisitions (M&As) bingefest in the last month. Microsoft acquired LinkedIn for $26.2 billion. Last week, Yahoo sold to Verizon for $4.8 billion while Oracle acquired NetSuite for $9.3 billion....

Twitter feed

Gravitate PR
@GravitatePROct 15
RT @skuidify: .@skuidify launches Skuid Learn, a free, self-service training journey, so that anyone can quickly learn how to build apps wi…
Gravitate PR
@GravitatePROct 12
Whether you love it or hate it, La Mer has a strong fan base https://t.co/LhILJV0zu9 via @thegoods #beauty #skincare #influencermarketing
Gravitate PR
@GravitatePROct 11
Perfect time of the year to move in! https://t.co/6g6NdkH93q