The Scoop

Companies have increasingly felt pressure from younger consumers to take a stance on hot topics. Millennials and Gen Zers have been shown to support brands whose values align with theirs...

For college students aspiring to be PR professionals, internships are vital for getting hands-on experience and connecting with professionals in the industry. Recently, I’ve had the chance to intern at...

New York, Paris, London and Milan have all wrapped up their winter/fall Fashion Weeks, and the next round of shows will be for Spring/Summer collections later this year. While fashion...

A client recently commented to me that the real value of a PR professional is his or her ability to generate results in lieu of hard news, and I couldn’t...

It’s been a mega technology mergers and acquisitions (M&As) bingefest in the last month. Microsoft acquired LinkedIn for $26.2 billion. Last week, Yahoo sold to Verizon for $4.8 billion while Oracle acquired NetSuite for $9.3 billion....

After spending more than a decade in public relations working at large global agencies, boutique firms and in-house - I’ve had the privilege of partnering with clients of all sizes...

2016 was a slow year for companies going public. Stock market volatility, political uncertainty and disconnects in private-public valuations have resulted in a lukewarm initial public offering (IPO) market, down...

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Gravitate PR
@GravitatePRAug 20
RT @skuidify: You might not think of your company this way—but no matter your industry, your products, your services, or your customers, yo…
Gravitate PR
@GravitatePRAug 20
"Thinking like a business owner gives you a laser focus on advancing the business within the context of your IT rol… https://t.co/c2BBY2gXjs
Gravitate PR
@GravitatePRAug 16
Shifting from private to public is tricky to navigate, especially when it comes to communications. Vote for us to s… https://t.co/ViASCA4Ev6