THE SCOOP

by Gravitate PR 
Giving you all the latest news on all things in the tech communications world, along with updates on our business, team spotlights, and everything else worth sharing. 
How to Create Compelling Data For Marketing & PR Campaigns

Marketing and PR professionals often turn to creating data - such as a survey - to help with effective storytelling and provide compelling insights. But how do you decide what data to create so that it will be interesting and useful? Here are several critical tips before you get started.

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Fishing in a Shrinking Pond - How to Run PR During Media Layoffs

In just the month of January, layoffs in the media industry have affected journalists at Business Insider, the Los Angeles Times, TechCrunch, Sports Illustrated, and TIME, among many other publications. Unfortunately, these layoffs aren’t shocking. According to Pew Research, from 2008 to 2020, newsroom employment declined by 26%. In the 4 years since, that trend […]

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2024 Predictions: Insights from Marketing & PR Leaders

As we wrap up this year, what predictions do marketing & communications leaders have for the year ahead? We asked a variety of executives, who work in corporate communications roles in-house, run communications agencies, or are consultants, to provide one prediction for 2024.

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PR Predictions: The Biggest Trends for 2024

As we approach the end of the year, the Gravitate PR team has developed its own predictions on where we see the state of technology public relations faring next year as a guide for companies looking to begin their PR programs or those hoping to make meaningful adjustments to ongoing efforts.

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What's Next for AI in 2024?

At Gravitate PR, since the emergence of OpenAI’s ChatGPT, we’ve been keeping an eye on the rapid developments in artificial intelligence–helping clients that work in spaces that touch AI craft compelling narratives, while simultaneously assessing how else it can be used in day-to-day tasks.

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Thoughts on AI in Life and in PR

When ChatGPT was released in November of last year, I originally thought it was going to be similar to the Metaverse phenomenon we saw in 2021. Like the Metaverse, it created a frothy tech talent market, the stock market was reacting to it, and everybody was saying that it was “the way of the future” or “it’s going to change our lives.”

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How to Use Data in Your PR Program (and Free eBook!)

For PR professionals, “data” is the key to creating compelling and credible messages and stories for their organizations. This could be from a consumer survey, aggregate information from a company’s technology platform, commissioned analysis from a market research firm, or even third-party statistics.

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"Agile Marketing" Is a Lie; Here’s What to Embrace Instead

In the world of PR and marketing, there is an unholy phrase coined a decade or so ago during the halcyon first era of growth marketing, to describe how brands can insert themselves into ongoing conversations and trends and in doing so, spur meteoric growth. I am talking, of course, about “agile marketing,” or, as I like to call it, “complete nonsense.”

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Looking Back: A Review of H1 2023 for Gravitate PR

It’s hard to believe that we’ve already started the second half of the year, but here we are. The first half of the year has been exciting, not only for us as an agency but also for the tech industry at large. As we start H2 of 2023, we wanted to take a chance to reflect on a few trends we saw in the first half of the year.

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5 Tips to Land Your Dream PR Career after College

Starting a PR career after college can be a daunting experience, especially in today’s economic climate. As a recent graduate, I know firsthand the struggles of finding a job in this competitive field. If you’re uncertain about where to get started, here are a few tips on how to navigate the PR job search to land your dream role.

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