In the world of PR and marketing, there is an unholy phrase coined a decade or so ago during the halcyon first era of growth marketing, to describe how brands can insert themselves into ongoing conversations and trends and in doing so, spur meteoric growth. I am talking, of course, about “agile marketing,” or, as I like to call it, “complete nonsense.”
It’s hard to believe that we’ve already started the second half of the year, but here we are. The first half of the year has been exciting, not only for us as an agency but also for the tech industry at large. As we start H2 of 2023, we wanted to take a chance to reflect on a few trends we saw in the first half of the year.
Starting a PR career after college can be a daunting experience, especially in today’s economic climate. As a recent graduate, I know firsthand the struggles of finding a job in this competitive field. If you’re uncertain about where to get started, here are a few tips on how to navigate the PR job search to land your dream role.
What makes the perfect pitch? This question continues to puzzle the minds of many PR professionals throughout their careers, because unlike other art forms pitching isn’t a one-size-fits-all approach. And thank goodness it isn’t! If there was a simple x + y equation we could plug in to guarantee a 100% open email rate on all of our pitches, we’d be out of our jobs.
Gravitate PR, an award-winning marketing and public relations firm dedicated to transforming high-growth technology companies into category leaders, has today announced that the addition of Rob Pursell, a public relations and brand marketing veteran, to its leadership team, as it continues to expand its work across industries. Pursell joins the agency after a decade spent […]
Gravitate PR yesterday was the recipient of two public relations awards from Bulldog Reporter. The Bulldog PR Awards program, conducted annually, recognizes remarkable communications campaigns and impressive individual and public relations agency contributions to the industry.
Whether you call them bylines, guest columns, contributed articles, opinion pieces, op-eds, these all refer to writing articles on behalf of an executive, typically for a publication
In the last year alone, the number of companies that have secured funding rounds have skyrocketed. According to business analytics firm CB Insights, as of February 2022, the number of “unicorns” (i.e. those with valuations of over $1 billion) reached over 1,000 companies.
As a marketing communications team that works with high-growth technology brands, it’s easy to be swept up in the day-to-day busyness of what’s on our immediate to-do list. But the last couple of years have certainly been difficult to get together in-person (hello, COVID and all of its variants) - and as the pandemic has […]
At Gravitate, we’ve always humbly sought out the experiences and insights from a variety of communicators and industry professionals. As an agency that places a strong emphasis on diversity & inclusion, a number of us have been proud participants in Bay Area Storytellers of Color (BASC), which is a diverse network of media & PR […]