The Scoop

Public relations is a very misunderstood profession. Since I declared it as a major, I heard conflicting speculation from the media and relatives alike about whether it is dying, growing...

Companies have increasingly felt pressure from younger consumers to take a stance on hot topics. Millennials and Gen Zers have been shown to support brands whose values align with theirs...

For college students aspiring to be PR professionals, internships are vital for getting hands-on experience and connecting with professionals in the industry. Recently, I’ve had the chance to intern at...

New York, Paris, London and Milan have all wrapped up their winter/fall Fashion Weeks, and the next round of shows will be for Spring/Summer collections later this year. While fashion...

A client recently commented to me that the real value of a PR professional is his or her ability to generate results in lieu of hard news, and I couldn’t...

It’s been a mega technology mergers and acquisitions (M&As) bingefest in the last month. Microsoft acquired LinkedIn for $26.2 billion. Last week, Yahoo sold to Verizon for $4.8 billion while Oracle acquired NetSuite for $9.3 billion....

Twitter feed

Gravitate PR
@GravitatePRDec 07
RT @hsliwinski: Apple, Google, etc have all hired cardiologists. Healthcare tech is going to be big in 2019. #mp19
Gravitate PR
@GravitatePRDec 05
RT @lydiaramsey125: Pharmacy funding news this morning -- West Coast-based @altopharmacy raised another $50M as it plans ways to clinically…
Gravitate PR
@GravitatePRDec 04
RT @hsliwinski: A Sephora relaunch prompted @love_amika to revamp their #influencermarketing program with @traackr https://t.co/pdDzBngv5v