17 Feb Meet Tim Bluhm
Let’s give a warm welcome to Tim Bluhm, our newest GraviTeam member!
Tim is a certified media relations professional with a comprehensive PR background in B2B and consumer CPG products, and we are thrilled to have him join the team as a Senior Account Executive! We had the opportunity to learn a bit more about Tim with a few introductory questions. Let’s take a look at what he had to say:
How did you get into PR?
I think like a lot of PR people, I was interested in journalism when I started college. I took a couple of journalism classes and decided that wasn’t for me – but as a part of those classes, they talked about public relations and that seemed like a better fit for my interests and skillset. It was a field that allowed me to be creative and also really strategic, so getting to combine both of those things in a given role, especially at an agency, felt like a good fit.
I did a couple of internships at agencies and fell in love with working with clients in the fast-paced, crazy, “never-know-what-you’re-gonna-do-the-next-day” kind of lifestyle that fits with my personality.
What made PR so interesting?
My parents are both in very analytical professions. My dad was in tech and my mom was an accountant – but I knew I didn’t want to do something like that. But, I think public relations is a really nice marriage of creative and analytical thinking.
In PR you have to be creative and a really good communicator, but in order to succeed, you also need to be able to look at problems very analytically, take creative ideas, and make sure they work towards the business needs of your brand and your clients. The combination of that “left brain” and “right-brain” is the thing that works for me.
What has been the hardest part?
In PR, there isn’t really a roadmap. So much of it is experience and communicating with people, which isn’t something you can learn in a classroom. Early, I had to learn that you just have to take risks and be willing to fail and be willing to learn through experience. Any time you get a new client or are learning a new industry, it requires you to go out on a limb and believe in yourself, which was hard as a young professional and something I’ve had to really cultivate actively.
What are some things you want to learn?
I’m definitely interested in learning more about the tech space in general. I come from a very CPG-heavy background – both consumer-focused and B2B focused, but always food and beverage heavy. Tech is something that has interested me, but not something I have a lot of experience in. I’m interested in learning more about the industry and clients.
From a career perspective, I really love working in agencies, and I’m interested in getting into the nitty-gritty of running an agency. I’ve helped lead teams, but I’m looking forward to mentoring team members more intentionally and getting to experience and help shepherd the business side of running an agency.
Is there any particular topic or technology that you want to explore more?
I’m interested in entertainment tech, enterprise tech, and AI broadly. But, I particularly would love to explore AR/VR. Getting to work with 3i on INSITE and Pivo are interesting clients – with INSITE you can scan a building that builds out a digital version you can walk through, and augmented reality interests me generally.
I also think that enterprise tech is interesting. Working in public relations requires you to adopt different technologies, and I’ve been very acquainted with how difficult it is to juggle a lot of different tools.
What are some hobbies or activities that you like?
I watch a lot of different sports – basketball, baseball, football. I’m a big soccer fan. Arsenal is my soccer team, so you can often find me awake at 6:00 in the morning on the weekend to watch British soccer.
I’m also into video games. They are my go-to when I just need to shut my brain off and decompress.
Favorite movie, book, or song/music genre?
Movie – Arrival. It’s an alien-invasion movie for people who don’t like alien-invasion movies. Also, it’s all about language and how we process information – which is very PR-centric!
Book – I don’t read as much as I wish I did, but I used to read a lot of classic lit in the American Canon. I love the book East of Eden by John Steinbeck, that’s probably my go-to.
Genre – I listen to a lot of different music, and I don’t think there are any music genres I listen to more or less than the other.
Song – My favorite song changes wildly, but I’ve been listening to a lot of Bon Iver recently – Holocene is probably my favorite song of his.
What was your most memorable moment?
When I was a senior in high school, I got a chance to go on a trip to Eastern Europe. I went with a group of friends to Prague, Czech Republic, and I got to sit on the side of a hill overlooking a riverbank and the city. It was a chance to hang out with my friends a couple of months before we all left to go to separate colleges. Overlooking Prague is a very zen, meditative memory.
What is your ideal place to travel?
I’ve been to a lot of Europe, but I haven’t been to France. I would love to visit Paris and the coast of France. That’s high on my to-do list.
What’s your favorite food?
I love everything, but my favorite food is bread in any form – bread with butter, on a sandwich, with pasta – it’s the one thing I could never give up!
I don’t really have any!
What’s a fun fact about you?
I’m allergic to corn!