Gravitate PR Adds to its Team, Continues Expansion Into New Industries

Gravitate PR, an award-winning marketing and public relations firm dedicated to transforming high-growth technology companies into category leaders, has today announced that the addition of Rob Pursell, a public relations and brand marketing veteran, to its leadership team, as it continues to expand its work across industries.

Pursell joins the agency after a decade spent in various brand marketing and public relations roles across a number of industries, from tech to CPG to lifestyle marketing. In the last five years, he spearheaded PR and content marketing campaigns for Red Bull and Clif Bar, among other companies. Pursell was recently awarded the REGGIE Award for Best Multicultural and Lifestyle Marketing Campaign by the Association of National Advertisers for his work at Clif Bar. He started his career as a journalist.

“Rob is joining at an ideal time, as technology continues to transform every area of our lives,” said Lisette Paras, president and founder at Gravitate PR. “As companies need to find new ways to craft the right set of messages and narratives to engage across a breadth of audiences, Robert’s storytelling acumen and expansive background will be an invaluable asset to our team and clients.”

This senior hire reflects Gravitate PR’s continued expansion across a variety of industries, reflecting its continued work in areas such as semiconductors, artificial intelligence and future of work-focused technologies, as well as recent work in burgeoning sectors such as climate tech. 

Gravitate PR recently won two awards at the 2022 Bulldog Awards PR Awards for Best Use of Research, and Best Business to Business Campaign for its work with

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Bryanna Walley
Bryanna Walley is a Senior Account Executive, working with clients in areas including influencer marketing, AI and HR tech. Bryanna's love for writing drew her to PR, and she is currently working on a book that she plans to self-publish. She holds a Bachelor of Arts degree in journalism from Penn State University.

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