Five Things I Learned as a PR Intern

For college students aspiring to be PR professionals, internships are vital for getting hands-on experience and connecting with professionals in the industry. Recently, I’ve had the chance to intern at Gravitate PR and I have learned more in a few weeks than I did in a college semester.

With the internship season starting again, I want to share some advice and lessons from my internship, for my fellow eager newcomers to PR.

1. DO LOTS OF RESEARCH

Whether it’s creating media lists, pitches, or blog posts; doing proper research is imperative to your work. This means scanning through news coverage, social media, blogs, etc to get a proper understanding of your clients and their industries. There’s nothing more embarrassing than attending meetings unprepared or using incorrect information in your writing. So do the reading, learn about your client’s products, their competitors, which reporters cover their industry and you’ll be better equipped to take on an active role in your internship.

2. THINK PROACTIVELY

It’s a good idea to take the initiative in your internship and even more important when working with clients. For example, as you’re reading through news articles, identify industry trends and opportunities for pitching stories to your clients. This turns the act of researching from a reactive process to proactive brainstorming. There are plenty of ways to be more proactive in your internship by asking more questions, giving suggestions and checking in with your boss regularly.

3. WORK WITH THE TEAM

One benefit of an internship is working in a professional environment alongside PR professionals. It’s intimidating at first, but taking an active role in working with a professional team gives you valuable experience you rarely get in college. Furthermore, interacting with a great team makes work much more enjoyable and gives you the chance to network with more professionals.

4. DOUBLE CHECK YOUR WORK

The most common mistake for interns is failing to double-check their work before submitting it. A simple typo can cause the demise of a pitch in the eyes of journalists and lead to an embarrassing memory that’ll haunt you throughout the internship. The solution? Review your work carefully.

5. REFLECT

A PR internship is usually fast-paced and you will be busy working, learning and having fun. But as a young professional, you should always leave some time to reflect on your experiences and future goals. You might find that you need more experience in certain tasks or that you prefer to work in certain industries. Recapping with your boss to communicate what you’ve learned can benefit your resume and LinkedIn profile when you apply for other internships or jobs.

More articles you might enjoy

Post Author

Wynton Yu
Wynton is an account executive, based in San Francisco. He interned at Gravitate on several occasions before joining full-time to work on a variety of enterprise technology clients. Wynton’s strengths include his research and analytic capabilities, and his uncanny ability to understand highly-technical concepts and convey them to reporters, teammates and the general public.

.@Hired_HQ today announced its new ‘Diversity Goals’ feature, designed to help employers optimize their appeal towards underrepresented talent. Learn how this new tool supports Hired’s mission of making the hiring process more equitable and inclusive: https://hrd.cm/3nwRb30

Load more tweets...

Read the next post

Don't stop now, here's another article for your viewing pleasure.
Copyright © 2021 - Gravitate PR, All Rights Reserved.