Archive of: July, 2016

  • Five basic tips for influencer marketing success

    Long gone are the days of public relations being heavily skewed towards press releases and traditional media outreach. Instead, it’s about driving more comprehensive influencer relationships that support both marketing and business objectives. And influencers today can include not only journalists and analysts, but also industry advocates, academics, celebrities, and other people who are highly regarded in their respective communities or industries. For businesses that are looking to take their brand to the next level, here are the five fundamentals for a strong influencer marketing program.

  • Here's what led to me starting Gravitate PR

    Gravitate PR was born – a public relations agency focusing on B2B tech companies at all stages. It’s been exciting so far to develop the brand, clarify our points of difference, tap into a team of freelancers to support our clients – and also secure clients already.