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Alivia Kasumov

Account Coordinator

Alivia Kasumov has experience working with clients spanning the cybersecurity, ecommerce, martech and HR tech industries. In her role, she focuses on key initiatives including media relations, social media, content and client research.

Alivia’s previous experience includes working in public relations agencies, as well as in-house corporate roles. Previously, Alivia was an intern at Charlie Finance, a personal finance startup where she focused on influencer outreach and content, and at a field sales software startup Badger Maps, where she helped spearhead content creation initiatives. Earlier, Alivia worked at digital marketing agency iCrossing as a search engine marketing intern, providing paid search services to financial and tech clients, and at a boutique public relations agency, supporting clients in the lifestyle sector.

Alivia holds a Bachelor’s Degree in Communication Studies with a minor in Political Science from San Francisco State University.

How did you get into PR?

I got into PR through my major in college, which was Communications and a lot of people in that major pursued careers in public relations so I took a similar path and did internships both in-house and in agencies, which kickstarted my career in PR. I always felt that communication was one of my best skills and I loved writing, research, and presenting so it really solidified my decision to enter this industry.

What type of technology excites you the most?

Anything productivity-related. I love using technologies that change and improve the way we work and collaborate, especially during the time of remote and dispersed workforces.

Favorite hobbies or activities?

I play the guitar whenever I have the free time and I go biking a lot, recently I bought a bike rack for my car and have been going to Golden Gate Park on days with good weather. I’m also into art, I used to go to museums a lot so I hope they will reopen eventually. Oh and I have a 2 year-old dog named Lucky, we often go exploring different parts of the city, hiking, road trips, and other outdoor activities.

Favorite movie or book?

My favorite book is Gone Girl by Gillian Flynn

Favorite food?

Pizza (Combo, veggie, pepperoni)

Top destination you'd like to travel to?

I was planning on traveling to Stockholm, Sweden this year, but unfortunately that didn’t happen so I hope to pick up on it later.

Fun fact most people don't know about you?

I was born in SF, I lived in SF my whole life and I plan to stay in SF.
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