Tailored talking points to help position the client consistently in describing who it is, what it offers, its customers, what benefits it delivers, its vision for the future, and other critical questions.
Training to help clients confidently and effectively build relationships with media and other influencers.
Clear communications strategies and action plans to support clients’ objectives and goals.
Collaboration with company executives to build their brand profile, including topic development, content creation, and other thought leadership initiatives.
Specific communications strategies, messaging, and executive coaching for companies undertaking a significant and sensitive financial event.
Proactive communication efforts such as press releases, one-on-one executive interviews, and other company interactions to build and maintain journalist relationships.
Vendor briefings, inquiries, and other interactions with the analyst community.
Activities to drive increased engagement with influencers online, including via social media channels such as LinkedIn, Twitter, Facebook, and blogs.
Programs to identify and develop customer narratives to enable sales, marketing and PR, including case studies.
Forward-looking strategies and materials to help position clients as market and thought leaders among its competitors and within industries.
Creation of valuable, relevant and consistent content - including blogs, contributed articles and other materials.
Support for client-led events including presentation coaching and development, influencer relations, material development, and logistics management.
Creation of submissions to secure opportunities to present at industry events.
Communication initiatives to protect and defend a brand facing a public challenge to its reputation.