Archive of: September, 2016

  • Going beyond share of voice: Measuring public relations efforts

    Compared to advertising and marketing, public relations has traditionally been more difficult to measure. But as every aspect of a client's business demands analytics, PR professionals must design their programs with comprehensive metrics in mind. Here are a few measures to consider that go beyond the usual share of voice analysis.

  • Dissecting Apple’s event: A few PR takeaways

    Over the years, Apple has built up its allure as a company that has been able to generate its own news cycle weeks ahead of its event. While there are few companies that have the same amount of resources to pull off such a grandiose event, here are a few takeaways that brands can capture from last week.